SUMMIT//TUESDAY, OCTOBER 2012:00 PM ETThe $11 Trillion Home Equity Opportunity
ABOUT THIS SUMMIT
U.S. homeowners are sitting on more than $11 trillion in tappable home equity. And most of it is going untouched, not because borrowers don't need the money, but because nobody is having the right conversation with them. Well, almost nobody. Servicers already are. They're programmatically targeting your past borrowers right now with equity offers, automated outreach, and products designed to pull them back in before you even know the opportunity exists. This summit isn't about transactions. It's about strategy — how lenders, tech platforms, and top-producing originators are building systematic approaches to home equity that serve borrowers, retain clients, and create production that doesn't depend on where rates are. Because helping your borrower maximize their equity isn't just good business. It's your job.
KEY TAKEAWAYS
The scale of the home equity opportunity — and why most originators are barely scratching the surface.
How servicers are programmatically targeting your borrowers for equity products — and how you fight back.
How leading lenders and platforms are building home equity into their core strategy.
HELOCs, closed-end seconds, and hybrid products — when to use which and how to position them.
How to identify and segment equity-rich borrowers in your existing database.
How to have the equity conversation without triggering rate resistance.
How to build a scalable, repeatable home equity pipeline that runs alongside your purchase business.