SESSION//TUESDAY, OCTOBER 131:00 PM ETNavigating The Rate Environment: HELOC Strategies
ABOUT THIS SESSION
Your best prospects aren't new leads. They're sitting in your database right now … homeowners with sub-5% first mortgages, record equity, and zero interest in touching their rate. U.S. homeowners are sitting on more than $35 trillion in home equity. Eighty percent have rates under 5% and aren't going anywhere. The cash-out refi is out. HELOCs, closed-end seconds, and all equity products are in. The equity is there. The demand is there. The question is whether you're having that conversation — or whether their servicer beats you to it. This session is with the originators already building production around equity products in today's market.
KEY TAKEAWAYS
How to identify home equity opportunities in your existing database right now
The bank statement HELOC, DSCR second, and closed-end second: when to use which
How self-employed borrowers and investors are driving equity demand
Why servicers are already calling your past clients — and how to get there first
How to make equity products a core part of your retention and recapture strategy