SESSION//TUESDAY, AUGUST 181:00 PM ETThe Elevated Tech Stack: Leave A Bigger Digital Footprint
ABOUT THIS SESSION
Today's borrower doesn't start with a phone call. They start with a Google search, asking around on local Facebook groups, maybe even a Reddit post, checked reviews and by the time they reach out to an originator, they've already formed an opinion about who they want to work with. The originators winning that moment aren't the ones with the lowest rate. They're the ones who showed up at every digital touchpoint along the way — search, social, content, reviews — and made it impossible for the borrower to ignore them. Your digital footprint is either working for you 24/7 or it isn't. This session is with the originators who built one that does.
KEY TAKEAWAYS
How the modern borrower journey actually unfolds — and where most originators go invisible
The digital touchpoints that turn prospects into borrowers.
How to identify and act on borrower intent before they ever fill out an application.
The content and tools that build a footprint that generates a pipeline on autopilot.
How to turn digital engagement into consistent closed loans.